Fiefdoms and Data
So, I have noticed that in every company that I have worked with, there are a few fiefdoms of data. So here it goes. You have all heard about the Westeros of data (yes that is a reference to GoT), the Winterfell of data and the Dothraki of data(well, that might have been a little too much, but hey, when you are talking about data, nothing is off topic!) So here is a simple question. "What doesn't Google know?" Simple, right? Right? Right? Not so fast. Why do we analyze data, if you are a "mere mortal" company? Two reasons and two reasons only: 1> To make money 2> To save money. That is it. And yes, I am coming back to the "What doesn't Google know" question. Google knows everything that you put on a website( public domain). Well, Facebook, Instagram and sooooo many other social media networks know whatcha doing. Can you imagine if all of that information combined, what it could produce? There will be an ad playing on your ...